ASA Complaint - Food

Complaint Not Upheld.

COMPLAINT NUMBER	15/181
COMPLAINANT	J. Drinkwater
ADVERTISER	Bell Tea
ADVERTISEMENT	Bell Tea Television
DATE OF MEETING	7 May 2015
OUTCOME	No Grounds to Proceed

oWhat was the nature of the complaint?

The nature of the complaint was an apparent misuse of the ANZAC ethic and remembrance with the usage in poor taste with the commercialized view point.

oWho were the parties involved?

The parties involved were J. Drinkwater as the complainant and Bell Tea Television as the 'defendant'

oWhat was the outcome?

No Grounds to Proceed.

oWhat was the nature of the complaint?

It was a complaint surrounding a man in an art gallery who asked if there had ever been a fire in the premises. The next scene showed a man carrying a painting on fire through the gallery.

The complainant had said that he has experience the loss of a relative by fire and that the portrayal of the man on fire was offensive. He also said that the advertisement made a mockery of the Fire Service's campaign to prevent fire and deaths.

oWho were the parties involved?

Complainant was a C. Stewart. Against Frucor Beverages Limited on a V Energy Drink television advertisement.

oWhat was the outcome?

Complaint Upheld.